Thursday, 17 May 2012

The Gaze

This ad for Dolce & Gabbana is a good example of Gaze but for the wrong reasons. The viewer is confronted by this semi nude male, an archetype of masculinity, muscular, tanned and good looking. He is in a very provocative pose that makes the viewer almost uncomfortable. There is no sense of voyeurism in this ad as the model is staring straight at the viewer. The lipstick mark above the bottle indicates that women will want to kiss you if you wear this cologne and will view you in the same category as the model. However as a male, who i am presuming is the target audience, the sheer provocativeness of the models pose makes it seem as if he is directing it at you which to a lot of men would put them off.

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