Monday, 27 February 2012

Panopticism, IPA & Social Media

1) To induce in the inmate a state of consciousness and permanent visibility that assures the automatic functioning of power.
2) The prisoners do not know if they are being watched or not. Using a tower that is far enough away that surveillance can be carried out without the prisoners knowledge, and the use of open barred cages means that prisoners will behave through fear that their actions could be being monitored at any one time.
3) The person subjected to this treatment is himself the enabler. He consciously obeys his own rules which have been manipulated by panopticism because of the threat of punishment if he is seen to be doing anything bad. He becomes the principle of his own subjection.
4) It can be used to experiment on altering behaviour and to train or correct individuals. It can be used to test medicines and monitor their effects on patients.
5) It was a laboratory as it was used to test how you can manipulate different aspects of human behaviour and emotion. For example, testing the effects of segregated learning of orphans and the challenges faced when reinstating them after a number of years back into social environments.
6) Panopticism strengthens power by reducing the number of people who exercise it whilst increasing the number of whom it is exercised upon. The constant pressure of intervention acts before the offences even occur. Its power is the fact that it may never have to intervene, or even exist, but the fact that it is a possibility is enough to keep people in line.
7) Julius said 'It was to the modern age, to the ever-growing influence of the state, to its ever more profound intervention in all the details and all the relations of social life, that was reserved the task of increasing and perfecting its guarantees, by using and directing towards that great aim the building and distribution of buildings intended to observe a great multitude of men at the same time.'
8) Julious also said that rather than suppress an individual it continues with the concrete training of useful forces; the circuits of communication are the supports of an accumulation and a centralisation of knowledge.

Is the IPA Panoptic?
Yes in a way the IPA has panoptic tendencies. It tracks agencies progress and evaluates almost everything they do, keeping records of all agency activity. There are guidelines that agencies must follow to qualify to be part of the IPA, for example net profit, and if agencies fail to meet these guidelines then they will not be able to re-subscribe. They have a finance team which does constant surveys on agency census, Salary & Benefits and Agency software surveys. They offer many professional courses for all aspects of advertising, along with seminars, mentoring and new qualifications. They also act as lobbyists, representing advertising when government policy means changes to the industry.